Shadowing by Falcons member
Date: 25/4/2012
Instructor name: Suvi Kalela
Start at: 12:30 PM
Subject: Creative Corporate and Marketing Communication: PBL-tutorial
DL: Juho arrives and makes sure the tables are in a PBL formation; everyone is seated and makes sure that everyone has his/her nameplate on the table and is ready to start. Then discussion about how to organize advertising campaign such as:
- how to organize an advertising campaign ? What are the steps? What needs to be considered? difference in media used
- What are differences between conventional and unconventional advertising campaign? What is/could considered an unconventional campaign?
- Benefits –Risks –Why would a company choose an unconventional campaign?
- How culture and ethics affect the advertising campaign?
- How is cultural difference seen in advertisements of the same product?
- Why does culture affect advertising campaigns, or does it?
- Show examples of conventional or unconventional campaigns in a global aspect or from your country.
As you might noticed above, the teacher started the meeting (Seminar) by making one whole circle group for general discussions. Every time they finished discussing an idea he opened another while the observer (Suvi) in monitoring commenting and grading. It has been said to the student and us before the main topics are explained in the students Moodle.
It seems the teacher methodology is based on social-structural learning basis. In the group discussion after general discussing marketing the conventional and unconventional marketing differences and cultural ethics effects on advertising campaigns were addressed. Then the session at the end were concluded by mentioning the sources of info’s and commenting positively in general on colleague’s participation and observers and directors administrations.
In brief it was great opportunity to join such class and notice how the social learning methodology was effective.